SEO stands for Search Engine Optimization. Are you looking for SEO expert services in Pune? If you said YES! then you’re at the right place.
On this page I am not just going to pitch you to hire me for my expert SEO services but also going to provide a lot of valuable information on what, why and how of Search Engine Optimization.
According to Search Engine Journal there are over 2 billion people using the internet and 93% of online experiences begin with a search engine.
If you have a business in Pune and you’re still not online (getting found by the folks interested in your product or service) you’re in a big trouble. Let me explain this in other words, suppose you have a remarkable product or service to offer, but you’re the only person on the planet who knows about it.
And the funny thing is you’re not going to pay yourself for your product or services, right? I know you have told about your business to your family & friends but you know what that’s not going to work if you’re looking to build a long term business.
So what is the solution to taking your business in front of hungry buyers and build a long term profitable business?
The answer is simple: Just be there whenever your buyer needs you
You probably already know this, but the fact is you’re not implementing it in your business. So the question is how to implement this great idea and build a long term profitable business?
- What is SEO?
- How Search Works?
- White Hat Vs. Black Hat
- On-Page SEO
- Off-Page SEO
- Do you need an SEO?
- How to do it yourself?
- How can I help you with SEO?
Let the party begin. You’re about to learn everything about Search Engine Optimization.
According to Wikipedia, SEO is “the process of affecting the visibility of a website or a web page in a search engine’s unpaid results”
Well let me explain that in simple words, SEO is the process of optimizing your online content, which helps a search engine understand your content better and show it as a top result for searches of a certain keyword.
For example, let’s say you have a local pet store in Pune, if someone from Pune searches for “Buy a Dog in Pune” or perhaps “Best Pet store in Pune” in Google (which is mostly used by 91% of searchers), then ranking on top of SERPS (Search Engine Result Pages) for those couple of keywords is called as SEO (aka Search Engine Optimization)
By the way there are about 200 ranking factors that affects your Google ranking.
You probably have found this page by searching on a search engine (perhaps it’s Google) but have you ever wondered how the search works. Let’s hear it from Matt Cutts, who is the head of search quality team at Google.
So now you know the basics of Search Engine and how it works let’s get started with some advance stuff.
Just like I believe in a long term business and not just getting quick money, it’s the same thing with SEO.
You might have heard about on-page SEO as optimizing titles, keywords and meta tags but there’s more to it. Brian Dean has this awesome infographic about on page seo.
You probably have heard this before – “Content is king” which is actually a prediction that Bill Gates made back in 1996. Check out the original article by Bill Gates
There’s a reason to it:
And it’s because a Google customer is happy when he finds the result that serves his needs in the best way. Google is stick to it’s mission statement
Google’s mission is to organize the world’s information and make it universally accessible and useful.
Well here’s what matters in a content that Google wants to rank:
- Content Quality
- Valuable information
- No Grammatical Mistakes
- Relevant Multimedia (Images and Videos)
- Last but not least, content that helps a user and makes him happy
The best example of a good quality content is Wikipedia.
Try to search for “SEO” in Google? and guess what you found this Encyclopedia Giant.
I hope you are getting interest in Search Engine Optimization. Hit me up with your thoughts & questions in comments below.
After you make sure your content is evergreen it’s time to move to the HTML of it.
You don’t necessarily need to be a professional website developer or programmer, but running an online business without knowing the “ABC” of HTML is like driving a bike without knowing what the colors in traffic lights mean.
Fortunately there are some places where you can learn HTML such as Udemy, Lynda and Treehouse to name a few. And here’s a simple cheat sheet that will help you get started with HTML.
A good website structure helps search engines crawl your website easily. Here’s an example of a simple site structure of a website selling beads.
Want to create one for yourself? Learn how to create a site structure
As you’ve already learned about every main aspect of on page seo it’s time to learn what exactly is off page seo.
Off page SEO simply means optimizing the external factors that affects your ranking on organic search engine results.
Off page seo helps you build your online reputation. It doesn’t matter if you’re creating an online reputation for your business or yourself.
Different Off page seo strategies you can use to build you online reputation:
- Blogging – Blogging on your website or other peoples websites is a great way to generate traffic but it also helps in ranking in Google
- Forum Postings – Answering questions on different forums in your niche is another way of creating an online reputation
- Search Engine Submission – Submitting to search engines tells them that your site is ready to rank
- Directory Submission
- Social Bookmarking
- Link Exchange – You may get penalized by Google if you buy links or exchange them
- Video Promotion – Promoting videos on video sharing sites is a great way to create an online presence
- Product or Service Reviews – If you have a great product and other websites are reviewing it you are getting the traction
- Press Releases
- Commenting – Commenting on other blogs can help you build relationships and it’s an another way to build your online presence
- Mentions – It’s not always about backlinks, even if you have been mentioned in a website without a link to it Google is so much smarter that it can sense your brand.
Do you have any other ways or strategies for building an online reputation? Let everybody know in the comments below.
I hope you’ve already learned almost all the major off page seo strategies above. As far as authority is concerned I’ll just say you if you want to create authority and trust in Google’s eyes, “you’ve to be present everywhere”
Best example of an authority site would be Apple. Who says Apple is a fruit? Ha ha
With that being said, I’d just want to let you know that always focus on building a sustainable long term business and as Google says “Focus on your users everything else will follow“. So focusing on your users can really help you become an authority and build a long term business.
Let’s move on to the next topic in off page seo called Backlinks.
Backlink is simply a hyperlink to a webpage or website, no matter where do you link your site or other site.
By working on all the above off page seo strategies that I mentioned in off page seo section will get you backlinks. I’m not a big fan of buying backlinks or commenting on other websites to get a backlink. Rather I think creating a valuable asset can get you a ton of links.
I hope that adds value to your SEO knowledge.
Now let’s move on to my favorite part personalized search results.
According to Wikipedia, Google Personalized Search is a feature of Google Search. All searches on Google Search are associated with a browser cookie record. Then, when a user performs a search, the search results are not only based on the relevance of each web page to the search term, but also on which websites the user (or someone else using the same browser) visited through previous search results. This provides a more personalized experience that can increase the relevance of the search results for the particular user, but also has some side effects, such as informing other users of the same IP address or computer what others have been searching for, or creating a filter bubble. The feature only takes effect after several searches have been recorded, so that it can be calibrated to the user’s tastes
Let’s take a look at what Google engineers has to say about personalized search
I think as Bryan & Bryant has already told you everything about personalized search, so now we can move on to the Social proofs.
Social proof is a psychological phenomenon where a person looks to the actions of others as assurance (or proof) that the decision they intend to make is the correct one.
The best example of a social proof is my Free Consultation page where I have recommendations from my lovely clients.
There are various different types of social proof:
- Displaying # of downloads
- Displaying the # of purchases
- Displaying the # of subscribers
- Displaying your # of followers
- Case studies
- Showing # of views
- Showing # of comments or engagements
- Displaying customer logos
- Share buttons (that display number of shares)
Do you think I’ve missed any social proof? Go ahead and speak your mind in comments section below.
This is the most usual question I get a lot of times from not just my readers but also from my web design clients
Well if you have no budget to hire an SEO Expert in Pune or just want to learn SEO yourself you’re welcome.
Thankfully there are a lot of SEO courses available in the market but you can only learn by practicing it yourself.
I’ve recently talked on How You Can Make Search Engine Optimization Work For You ,also if you’re a website designer here’s the 14 essential seo tips to help you create SEO friendly websites.
If you’re new to this website you probably didn’t know me. So let me introduce myself first real quick and then we’ll look into how I can help you with SEO.
Who is this Akshay Joshi?
You can learn more about me here but here’s a brief overview of how Akshay Joshi can help you with SEO:
Working as a freelance SEO and providing professional search engine optimization services for more than 2 years now, Akshay helps you in making sure that your website appears on the top for the right keywords which your buyers searches for.
Note: Akshay Joshi only uses white hat SEO techniques.
Well I may not be the best SEO Service Company in Pune but I’m a freelance SEO consultant who is determined to deliver excellent results by providing smart online marketing solutions to the small & medium businesses in Pune helping them empower their online marketing & branding strategies at an affordable cost.
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